About Us


Ishita Gupta, the designer, the brains & the heart behind this brand, launched Vaidaan Jewellery in February 2016 as a coveted visionary who believes in the union of Indian tradition and ultramodern ways of life. Vaidaan Jewellery is a luxury line of exquisite jewels showcasing the perfect balance between unconventional and handcrafted ethnicity that speaks volumes about the convergence of west with the east. Paving her way through different and unique lines of design and art, she seeks to take Indian embroidery to another level by bringing it to jewels which once was only limited to Fabric. Her label focuses and believes in celebrating traditional Indian embroidery with a twist of modernity. With an epiphany for creating something larger than life and state of the art, she pursues to tread newer avenues in her line of work. Young, ardent and fearless as it gets, Ishita Gupta extends her personality well to her collections as they reflect just how pristine and in line they are with her brand vision.


Each design in our jewellery yard is distinguished, intricate and it explains the fraction of finesse in hand embroidered jewellery. The raw magnetism of how Indian embroidered jewellery will blend with a westernised node is ravishing and magnificent. Each node is framed with sophisticated thread adding a zest to the radiant stones which are hand-picked, and is the secret of every sparkle added to every bead. VAIDAAN believes in classic presentation of each design in hand-made jewellery. Every box is designed by keeping in mind every individual expectation and it’s indefinitely matched to their aura. We believe in classic simplicity of life in the jewellery yard and it’s maintained. Each jewel is designed and converted into a fashionable novel and the story behind each is our versatility.

Vaidaan cultivates tradition and newness in a way that the two compliment each other to form something that lives on as a timeless piece of art and lauds your taste. With the amount of love and craftwork that goes into even the tiniest of pieces at Vaidaan, we endeavour to extend our warmth and vision to revolutionize the way Women look at jewellery.