Vaidaan, the tryst between unconventional & handcrafted ethnicity, is an upcoming luxury line of jewelry that speaks volumes about the convergence of west and east. Vaidaan is everything it sounds like, everything you imagine it to be and everything you think it’s not. A modern take on the classics, put together by exuberant crystals and stones and a whole lot of love, Vaidaan is all things profuse and elite.
The entire concept and soul of this brand is to convey what secrets the Indian finesse holds and how to merge them into a brilliant work of art by bringing in fractions and the raw magnetism of the westward ways. The most exciting part of it all is the process, of hand picking the exquisite and most interesting stones, setting them on frames made entirely of thread in a way it does not rust away the charm and adding more sparkle and life into the piece through ways of beads and gems. We hand deliver to you not just a jewel that twinkles, but a statement waiting to be made.
Ishita Gupta, the designer, the brains & the heart behind this brand, started Vaidaan as a coveted visionary who believes in the union of Indian tradition and ultramodern ways of life. Paving her way through different and unique lines of design and art, she seeks to take Indian embroidery to another level by bringing it to jewels which once was only limited to Fabric. With an epiphany for creating something larger than life and state of the art, she pursues to tread newer avenues in her line of work. Young, ardent and fearless as it gets, Ishita Gupta extends her personality well to her collections as they reflect just how pristine and in line they are with her brand vision.
Vaidaan cultivates tradition and newness in a way that the two compliment each other to form something that lives on as a timeless piece of art and lauds your taste. With the amount of love and craftwork that goes into even the tiniest of pieces at Vaidaan, we endeavour to extend our warmth and vision to revolutionize the way Women look at jewellery.
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